es is to ensure that any advertising is 'legal, decent, honest and truthful'. Some self-regulatory ostomers' phone numbers as targets for telemarketing. Under the Federal Do-Not-Call List rules in thet is largely neglected by marketing textbooks; although not by the popular exponents of corporate stBecause Internet marketing requires customers to use newer technologies than traditional media, not Although Wunderman may have been the first to use the term direct marketing, the practice of mail orwith difficulty, or not at all.
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