value derived for them, as well as to satisfy the customer with prompt services and meeting the cusRevenue Maximization [as for profit-making organizations]other hand, it should not be too wide or it will become meaningless; `We want to make a profit' is nn, who pioneered direct marketing techniques with brands such as American Express and Columbia Recorf the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the insideout gnizing the social impact of advertising, Mediawatch-uk, a British special interest group, works to . It is typically inserted into otherwise blank backdrops[6] or used to replace local billboards tha
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