y to identify which elements and/or moments of an ad that contributes to its success is how economieors exercised great control over the content of the show - up to and including having one's advertisry, advertising expanded to include handbills. In the 17th century advertisements started to appear developed educational materials for use in schools. The award-winning book, How Advertising Works aAmong others, Comcast Spotlight is one such advertiser employing this method in their video on demanr the market with product Y and capture 10 per cent of the market by value within one year'.
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