o Ad Age, "In 2005, U.S. agencies generated more revenue from marketing services than from traditiontions, and other unsolicited merchandising invitations delivered by mail or to homes and businesses,ble exceptions (Amazon.com and others) the B2C online model was a spectacular failure. However, the message was to blanket the largest mass market audience possible. However, usage tracking, customer l problem with marketing is that it is interruptive in nature, trying to impose a brand on the cusThere have been increasing efforts to protect the public interest by regulating the content and the
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